{"id":29339,"date":"2023-12-28T17:52:50","date_gmt":"2023-12-28T16:52:50","guid":{"rendered":"https:\/\/save-us.life\/?p=29339"},"modified":"2023-12-28T17:53:27","modified_gmt":"2023-12-28T16:53:27","slug":"frances-major-corporations-ignore-climate-change","status":"publish","type":"post","link":"https:\/\/save-us.life\/zh\/archives\/29339","title":{"rendered":"\u6cd5\u56fd\u5927\u578b\u4f01\u4e1a\u65e0\u89c6\u6c14\u5019\u53d8\u5316"},"content":{"rendered":"

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Lille hosted a Companies for the Climate (CEC) convention, under the glass roof of Euratechnologies, a former textile factory rehabilitated 12 years ago to house an incubator, aimed at overturning \u201cbusiness models\u201d, how a company generates profits to be viable.<\/p>\n\n\n\n

\u201cHow can we build without consuming space or materials?\u201d asks Emmanuel Morizot, Director of Innovation at the Briand Group. This 1,600-employee company builds huge buildings for supermarkets and industry all over France.<\/p>\n\n\n\n

This activity consumes concrete, steel, and, above all, floor space, which it artificializes. In terms of impact, \u201cwe\u2019re good polluters\u201d, admits Mr Morizot, convinced that this model \u201cis heading for disaster\u201d.<\/p>\n\n\n\n

As part of this think-tank, he and 10 other managers are freely listing the negative impacts of this model, to rethink it: in the future, his company could renovate or transform existing buildings and wasteland, and design modular or demountable buildings.<\/p>\n\n\n\n

The rules of the game for the debates: \u201cGo as far as possible, push the cursor to the maximum\u201d, explains Eric Duverger, initiator of the CEC, organized entirely by volunteers.<\/p>\n\n\n\n

At the heart of the discussions, companies must stop emitting carbon, make a clean sweep of natural resources, and have a positive impact on the environment: in short, to go \u201cagainst their logic of maximizing profits and their linear business models, to truly change the paradigm\u201d, he continues.<\/p>\n\n\n\n

Missing from the list are the major CAC 40 companies.<\/p>\n\n\n\n

This former marketing director at Michelin sees an economic logic: \u201cRaw materials and energy are going to cost more and more. Those who manage to do things frugally will be the winners in tomorrow\u2019s world. Today\u2019s prices don\u2019t reflect the cost of what we\u2019re taking from nature\u201d, he points out.<\/p>\n\n\n\n

\u201cIt\u2019s tough because simply improving our model won\u2019t be enough,\u201d testifies a business leader during a workshop. \u201cWe\u2019re being pushed into a form of radicalism, but it\u2019s interesting because we\u2019re entrepreneurs,\u201d says another executive.<\/p>\n\n\n\n

For Eric Duverger, companies remain \u201con the sidelines, even though they have the people and the investments. The idea of the CEC is to take up what has worked in the citizens\u2019 convention, the collective\u201d, and then give birth to \u201copinion leaders\u201d.<\/p>\n\n\n\n

Convinced, Emmanuel Morizot, of the Briand Group, is nonetheless worried about \u201cfacing up to reality, in a market guided by prices (and trapped by) its tendering and contractualization methods, which leave no room for alternative models to emerge\u201d. \u201cThe real question is, what are Vinci and Bouygues going to do tomorrow? It\u2019s up to them to make a difference\u201d, he stresses.<\/p>\n\n\n\n

Although they were invited to attend, Eric Duverger feels that the big CAC40 groups, \u201corganized to communicate everything they do well and give the impression of doing their utmost\u201d, are the big absentees from this convention, apart from Cr\u00e9dit Agricole.<\/p>","protected":false},"excerpt":{"rendered":"

Lille hosted a Companies for the Climate (CEC) convention, under the glass roof of Euratechnologies, a former textile factory rehabilitated 12 years ago to house an incubator, aimed at overturning “business models”, how a company generates profits to be viable. “How can we build without consuming space or materials?” asks Emmanuel Morizot, Director of Innovation […]<\/p>","protected":false},"author":4,"featured_media":29340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[2],"tags":[],"class_list":["post-29339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-environment"],"yoast_head":"\nFrance's major corporations ignore climate change - 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